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The Company Suffered Greatly During The Quartz Crisis This coincided with the time that watches began to be viewed as a fashion accessory and they were so popular that the Comtesse line of women’s watches was released a few years later. It was smaller than watches that had been made previously and was elegant as well as practical. Their First Ladies Watch Was Released In 1963Īlpina released their first watch for women in the early sixties. Most of these retail outlets were in Europe but there were also some in Russia which was another thing that set Alpina watches apart from other watch makers of the time. Operations on this scale were almost unheard of in any other industry at the time. They Were Selling Watches Worldwide By 1920īy 1920 Alpina watches were sold in more than two thousand locations all over the world. These four features are still present in all Aplina watches that are made today. He believed that all sports watches should have specific features that sets them apart from other watches. Hauser is often considered to be the person that should be credited with developing sports watches as we know them today. Gottlieb Hauser Is Closely Associated With The Development Of Sports Watches The organization eventually turned into a company and the Alpina brand was born. It was originally set up to be a cooperative organization where members could share ideas and knowledge. The company can trace its history back to 1883 when Gottlieb Hauser founded the Alpina Swiss Watchmakers Corporation. 10 They Are Still Making Watches In Geneva Today The Company Was Founded in 1883